We Believe in Building Brands That Cannot Be Interrupted,” Says Brandleep CEO

Brandleep Ltd, a Lagos-based digital technology and outdoor advertising company, is making waves in the Nigerian Out-Of-Home (OOH) advertising sector through its cutting-edge use of data and technology. Founded by Oluwafolajimi David Oluwole, the company is carving a niche by addressing long-standing challenges and exploring untapped opportunities in the industry.

In an exclusive chat with Brand Communicator, Oluwole detailed Brandleep’s unique value proposition. “We are using technology to create our niche in the OOH market. Our solutions enable brands to capture audience engagement metrics, such as the number of people viewing ads and the duration of their interactions. This data-oriented approach is transforming how brands measure the effectiveness of their campaigns,” he stated.

At the core of Brandleep’s success is its emphasis on data-driven strategies. Oluwole revealed that the company uses advanced analytics to inform every aspect of its operations, ensuring strategic and impactful advertising. “I believe in data so much. It’s the tool for the next level. Everyone in our team must be data-driven and analytical to harness opportunities and move the business forward,” Oluwole said.

Brandleep fosters a culture of innovation, encouraging its team to think outside the box. “We regularly motivate our team to take risks and explore creative ideas. By establishing collaborative spaces and providing the necessary resources, we ensure our people are equipped to deliver exceptional results,” Oluwole added.

Despite challenges like labor mobility, Oluwole maintains an optimistic outlook. “I’m always receptive to staff growth. While it’s challenging when trained employees leave, we continue to invest in training and strategic planning. Our belief is that a trained workforce drives business growth, even if some leave eventually,” he shared.

He also addressed the regulatory landscape and untapped opportunities in the Nigerian OOH industry. “We want to be a trusted company that delivers exceptional results while working within the ambit of the law. The OOH sector in Nigeria is ripe for growth, and we are leveraging technology to harness these opportunities,” he said.

Brandleep’s vision is clear: to become one of the most formidable companies in the advertising industry. “Our approach ensures that all advertising KPIs are met and surpassed. In the next decade, we aim to lead the sector with deliberate actions and innovation,” Oluwole concluded.

Through its innovative use of technology and commitment to excellence, Brandleep Ltd is redefining outdoor advertising in Nigeria and setting new standards for the industry.