Localization is more than just translation, as demonstrated by KasinoBonus.io (operated by KasinoBonus LLC). Founded in 2023 by Matti Slotte, this platform has firmly established itself in the online gambling industry, achieving remarkable success with an 85% increase in its Spanish audience over the past year.

This achievement stems from a well-thought-out approach to content adaptation. The Spanish audience, known for its discernment, requires more than simple content translation.

“We went beyond mechanical translation. Each text was carefully rewritten to match the style, tone, and expectations of Spanish readers,” explains platform founder Matti Slotte.

Strategic Focus on Spain

Spain attracted KasinoBonus.io’s attention for good reason. The online gambling market in this country has been experiencing accelerated growth for several years. In 2023 alone, the number of active players increased by 12%, while industry revenues rose by 17%.

“We immediately recognized the enormous potential in this market. Spanish users value honesty and transparency, which is why we emphasized quality reviews and clear recommendations,” notes Slotte.

Bonus-focused sections played a key role in the strategy, proving particularly popular in Spain, where players actively seek registration bonuses.

Implementation Strategy

Over the year, the team rewrote and adapted all pages to reflect the nuances of the Spanish language and player preferences. They also developed unique bonus comparison tools tailored for local users and actively engaged with social media to attract Spanish audiences.

Future Prospects

KasinoBonus has proven that content localization can be a powerful tool for audience expansion. This success has inspired the company to continue scaling, with particular interest in Latin America, where Spanish also plays a vital role.

“Our success in Spain confirms we’re on the right path. We’re now prepared to share our expertise and venture into new markets,” concludes Matti Slotte.

This case study demonstrates how attention to detail and a deep understanding of the audience can open opportunities in highly competitive markets. KasinoBonus.io continues to raise the bar in the online casino industry.