What it’s like managing a growing talent like Boypee – Odinaka

Odinaka, a talent manager in the Nigerian entertainment industry gave his in-depth perspective on what it is like to manage his talent, BoyPee. He talked about the work he put into guiding him as his music career blooms rapidly since the string of chart-topping hits has propelled him forward in the music industry. He stated that his collaborative process with the artist extends far beyond mere administrative tasks, It involves deeply engaging the artist’s creative vision, fostering an environment where artistic expression thrives.

According to him, cooperation is essential in shaping Boypee’s musical direction, branding, and overall image as a growing Nigerian artiste. The process of working on a music project together creates a strong sense of togetherness between a manager and his artist, he said this bond is necessary to navigate through the music industry.

Odinaka emphasizes the importance of open communication and mutual respect which gives room for their collaborative efforts to thrive. While they continue to work together, his role is to ensure that Boypee’s artistic integrity remains intact while he strategically positions him for greater commercial success.

Furthermore, he expressed the excitement that comes with seeing one’s talent strive, according to him; “Watching BoyPee grow is a bragging right for me as it is a result of our consistent effort and unrelenting hard work.”.

He emphasized his commitment to build a lasting legacy for Boypee which involves strategically planning for long-term career sustainability and his artistic evolution whilst Afrobeat is breaking borders.

He aims to scout for opportunities for the emerging artiste, BoyPee to work with more industry icons after the huge success of Davido’s remix of Ogechi. He also said, beyond building a successful musical career, it is their purpose to ensure a positive public image and role model.

Odinaka further stated that managing the artiste has been a journey filled with incredible highs and demanding challenges as the industry always proves difficult to navigate but it is the manager’s job, to make sure that the artist maintains a healthy work life balance.

In his words; “BoyPee’s talent is undeniable, he is a fountain of musical knowledge and my role is to provide him with strategic guidance and the necessary support to navigate the industry and achieve his full potential.”

Odinaka remains committed to the artiste long-term success, focusing on building a sustainable and impactful career for him.