DiamondXtra: Access Bank Renews Commitment to Empower Customers

Ndubuisi Francis in Abuja

Access Bank Plc has expressed arenewed its commitment to empower its customers, foster financial growth, and continue to be the catalyst for their dreams.

The Regional Director of the Bank, Abuja, Mrs. Neka Adogu stated this during the launch of the DiamondXtra Season 15 reward scheme at the Nyanya branch of Access Bank, one of the satellite towns in the Federal Capital Territory (FCT).

DiamondXtra is an interest-yielding hybrid account which allows deposit of both cash and third party cheques. 

The DiamondXtra initiative was launched in July 2008, by the defunct Diamond Bank, to encourage savings and reward its loyal customers.

Adogu, stated that the DiamondXtra reward scheme has been the cornerstone of the bank’s commitment to show appreciation and give back to loyal customers. 

She said: “With each passing season, this being the 15th, the initiative has grown from strength to strength, achieving incredible milestones along the way. As we launch the fifteenth season of the DiamondXtra reward scheme, we are overwhelmed with gratitude and pride. The resounding success of past seasons has been made possible by the unwavering support of our esteemed customers and the unparalleled dedication of our exceptional team.”

She noted that to date, the bank had rewarded more than 26,000 customers with over N6.35 billion, adding that it was a testament to the true value of the scheme.

“Our steadfast commitment to innovation and excellence has been the cornerstone of our triumph. Despite challenges and attempts by competitors to imitate our rewards scheme, DiamondXtra remains unrivalled in the industry. 

“Our dedication to offering the best reward scheme has only been strengthened each passing year. In Season 15, we are delighted to announce that 8,448 customers will be rewarded with a grand total of N135 million!,” Adogu said.

In her remarks, a deputy director at the National Lottery Regulatory Commission (NLRC), Mrs. Chinyere Anyika, who gave glowing about the DiamondXtra promo, said her organisation was delighted to partner with Access Bank.