The Alternative Bank Debuts with Multi-city Launch

Nume Ekeghe

The Alternative Bank, the newest entrant into the financial services sector, launched by holding simultaneous launch events in three major cities across the country – Lagos, Abuja, and Kano, making it the first synchronised multi-city brand launch in Nigeria’s history. 

The Alternative Bank is the ethical banking subsidiary of Sterling Financial Holdings.

Speaking from Lagos, Managing Director of The Alternative Bank, Hassan Yusuf, said:  “We believe that banking should be a platform for shared prosperity, where everyone benefits.  And this explains why we refer to our customers as partners, because we believe we are on a journey of wealth creation where profits are shared, and customers are provided with funds without incurring interest charges.”

Speaking at the launch event in Abuja, Executive Director of The Alternative Bank, Garba Mohammed, said: “The Alternative Bank is here to create wealth-for-all in a sustainable way, by doing things differently and taking a different model to partnering with its customers.”

The launch events featured the presentation of digital products to attendees, designed to bring more people into the formal financial sector with an albeit unconventional approach to e-commerce, investments, assets financing, and renewable energy with solutions such as AltMall for e-commerce, AltInvest for ethical retail investments, AltPower for affordable renewable energy solutions, AltDrive for new and pre-owned vehicle financing, and WasteBanc for the monetization recyclable waste.