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Tobe Bakre, Kaylah Oniwo, Zeelicious and Others Named Knorr Eativists
In commemoration of ‘World Eat for Good Day’ held every February 19, to inspire people to “eat better for themselves and the planet,” Knorr, a prominent brand within the Unilever portfolio recently unveiled 14 Eativists for the Nigeria leg of the global programme.
At the formal event held at their Lagos headquarters, Category Manager, Nutrition, Unilever West Africa, Damilola Dania described Eativists as food enthusiasts who religiously incorporate veggies into their meals and consciously opt for choices that benefit both themselves and the planet, while inspiring others to do the same.
Alongside the unveiling of Tobi Bakre, Taymesan, Anu Bakre, Mory Coco, Kaylah Oniwo, Linda Ejiofor – Suleiman, Nancy Umeh, Chef Derin, Chef Cupid, Chef Roux, Diary of a Kitchen Lover (Tolani Tayo-Osikoya), Zeelicious Foods (Winifred Nwania), Chef Fregz, and Dr. Robert as the brand’s official Eativists, a glimpse into their diverse lifestyle of eating for good was showcased in a film that parades them.
Brand Manager, Knorr, Arinze Madumere, emphasised the significance of the Eat for Good movement. He said:
“We believe that what’s on your plate has an impact, not just on your health, but the environment as well. We have strategically chosen Eativists to inspire people to eat a wider variety of foods, more vegetables, more plants, and less meat. With these small, significant changes, we can optimise our health and improve environmental sustainability.”
Tayo-Osikoya expressed enthusiasm for the programme’s direction and how it aligned with her perspective on healthy eating.
“This is something that I do daily. It is something I can influence my community to do, so I jumped on it. I am happy at the fact that I can keep at it; I am not strained by it. So whenever I think of what to cook, I think about the best way to cook it most healthily, and that’s why I’m excited to be part of this,” she said.